2013 Event Promotes Cooperative Approach
In a continuing effort to recognize the objectives of Sponsors and Exhibitors as well as to advance the exhibit experience for attendees, Western Veterinary Conference hosted its First Annual Exhibitor Forum on June 7, 2013, at the Four Seasons Hotel in Las Vegas. Professional moderator Sam Lippman began the event by asking the major question on every participant’s mind: “What would you like to accomplish today at this event?”
Through interactive discussion, those attending the Forum were able to identify a wide-ranging list of goals their companies set for one of the most relevant and costly investments they make each year – participating in WVC. As the group discussed the general desire to “listen and learn” and to “improve the entire show,” more definite points arose. All members of the group supported the value of building relationships and determining how to affect customers and better deliver products to them. Everyone present expressed willingness to leverage the opportunity provided by the Forum to come together and give and get feedback. Participants hope to see the ideas presented come to life at future conferences and agreed to work with each other to enhance interaction between Exhibitors and attendees. The Forum quickly spotlighted the group’s collaborative intent to create win-win scenarios.
Another aspect of the ongoing discussion clarified that Exhibitors benefit by approaching attendees in the ways they want to be reached and that presentations and strategies must always keep the audience in mind. By learning best practices – merging education, technology, attendance boosters, and networking – and sharing knowledge, Exhibitors are certain to get better results each year and, thus, continually improve the Conference.
Special thanks to the following companies who participated in the Forum: